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来源：Bloomberg

20180206 超级碗刚刚落幕，但温暖到让我落泪的是这几条天价广告

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原文

NFL Advertisers Pay Record-Breaking Prices Even as Ratings Drop

  • The NFL has lost millions of viewers in recent years. Advertisers are sticking around anyway.
  • It's not that football sponsors are more loyal, they're trapped. In a fractured television landscape, National Football League games -- and especially the Super Bowl -- are still the best way to reach a massive live audience, even if it is shrinking.

 

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